Arada is one of the leading harjah based developers who focuses on building affordable homes/communities. One of the first developers who pioneered 'Freehold development' in the emirates of Sharjah.
OBJECTIVES OF THE CAMPAIGN
To generate brand awareness and leads from UAE , KSA & GCC for their real estate projects in UAE.
CHALLENGES FACED
Standing out as an "affordable real estate "option in the crowded real estate market
Reach audience interested in off plan and "under construction" properties.
Increase in costs of digital media across other channels
Build brand visibility outside of UAE and GCC markets
OUR APPROACH
Target audience across premium inventory such as
Bloombery, MSN Finance Etc.
Reach out to the ideal audience using cutting edge creatives and Data Analysis
Running Ads across multiple platforms to target the right audience.
Combined 'Programmatic Advertising' with Social Media Marketing (Facebook / Instagram) to generatea qualified pipeline of leads
RESULTS
Total of 124 Leads Generated across platforms
Leads Generated for properties starting form 299,000 to
1.2 Million
Cost Per Lead was significantly reduced since multiple channels were involved
Improved Brand Perception of Arada Across Multiple markets
