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Leela Residence

ABOUT THE CLIENT

Leela Residence is aPremium luxury residences in Bangalore.

OBJECTIVES OF THE CAMPAIGN

To generate brand awareness and leads from Bangalore, Karnataka, Kerala, Chennai for their real estate projects in Bangalore.

CHALLENGES FACED

Standing out as an "Premium Luxury residence" option in the crowded real estate market.
Generate Quality of leads and conversions:

  • Reach audience interested in off plan and "under construction" properties.
  • Increase in costs of digital media across other channels
  • Build brand visibility outside of Bangalore

    • OUR APPROACH

  • Target audience across premium inventory such as India today, hindustan times etc.
  • Reach out to the ideal audience using cutting edge creatives and Data Analysis
  • Running Ads across multiple platforms to target the right audience.
  • Combined 'Programmatic Advertising', OTT platforms with Social Media Marketing (Facebook / Instagram) to generatea qualified pipeline of leads

    • RESULTS

    Total of 120 Leads Generated across platforms.
    Leads Generated for properties starting form 4 cr – 5cr

  • Higher conversion rate compared to previous campaign
  • Quality of Leads was significantly improved since multiple channels were involved
  • Improved Brand Perception of Leela Across Multiple markets

    • WORK DETAILS

    Targeted Location

    Bangalore, Karnataka, Kerala, Chennai

    Channel Used

    Programmatic Advertising
    OTT Platforms
    Facebook
    Instagram

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